Postcards
Postcards are cheap and plentiful. These are "throwaway" items you can give away or mail like candy (OK, candy is cheaper, but if you want to promote healthy dining, candy sends the wrong message). If you're on a budget - a pretty tight budget or you just like to save money - mailing might run you into a great deal of postage expense.
This brings the question: So why bother with something I have to mail?
The answer is: You don't have to mail them. (see the article below, 101 Postcard Ideas)
Now that that's out of the way...if you're not able or don't want to print a more expensive piece, you can do a lot with postcards. They're glossy and pretty (usually on one side, which is plenty nice), you can make your message short and sweet or more detailed as the need fits, and you won't hurt much when people toss them out. Let's face it - most people, no matter what you're selling, will throw away your materials.
Sizes: 5.5 x 4.25", 6 x 4", or 8.5 x 5.5". Glossy front, matte back. You can also get 2-sided glossy and 2-sided color at different places, but you'll pay more for it.
Vistaprint.com and 48hourprint.com do excellent jobs in the postcard department, and their prices are very, very good.
Rack Cards
Rack cards are display pieces, the next step up from a postcard. They're usually double-sided glossy and color, and therefore are more expensive to print (but still less expensive than brochure printing; you can get 500 racks for about $160 vs. 500 brochures for $350 ). Rack cards can serve as simple displays with a large splash of graphic and a few words on the front with more details on the back, or they can serve as your mini brochure without the expense of a full 6 panels of information.
Sizes are 3.5 x 8.5" (1/3 of a horizontal 8.5 x 11 sheet), or 4 x 9", which gives you a bit more room to state your business.
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